A Taste of Paradise
“What more, you may ask, do we want?…We do not want merely to see beauty, though, God knows, even that is bounty enough. We want something else which can hardly be put into words—to be united with the beauty we see, to pass into it, to receive it into ourselves, to bathe in it, to become part of it.”
—C.S. Lewis, “The Weight of Glory”
At its very best, the Rose Parade® can almost feel too good for this world. It fires our imaginations and stirs our souls, reconnecting us with a childlike wonder we had nearly forgotten. At Paradiso, we treasure these flashes of awe; we count them priceless. Paradiso is honored to join the storied tradition that is the Tournament of Roses®. All over the world, millions watch the parade on January 1st, hoping to catch a glimpse of something miraculous. It is our mission to give them a taste of paradise. Paradiso offers sponsors the ultimate Rose Parade® experience: the joy of making magic for millions on New Year’s Day.