The theme of the 2016 Rose Parade® was “Find Your Adventure.” Over the past year Paradiso doubled in size, adding marquee clients to our portfolio and winning awards for every float.
Singpoli Group’s fire-breathing dragon won the parade’s top prize, the Sweepstakes Trophy, recognizing the most beautiful entry in the parade.
PBS Masterpiece saluted the final season of Downton Abbey with classic elegance. They captured the Queen’s Trophy for the most effective of roses.
The Los Angeles Lakers made history as the first NBA franchise to participate in the parade. They won the Judges’ Special Trophy for outstanding showmanship and dramatic impact.
Donate Life joined the Paradiso family after twelve years of Rose Parade® participation. There magnificent bejeweled camels won the Isabella Coleman Trophy, recognizing outstanding color harmony through floral use.
We are so thankful for all our clients and so proud of their four incredibly different floats. Here at Paradiso we express each participant’s brand in an exciting and entertaining way. We look forward to new adventures in the year ahead!