Movies Category
Echoes of Success — Paradiso Parade Floats

Echoes of Success

February 1, 2017

The theme of the 2017 Rose Parade® was “Echoes of Success.” Fittingly, Paradiso followed up four prize-winning floats in 2016 with another quartet of trophies in 2017.

The UPS Store amazed crowds with their 42-foot tall giraffe that won the Isabella Coleman Trophy for best color harmony through floral use.




BDK, A Singpoli Affiliate, won the Fantasy Trophy for their exotic monkey king. The lush floral design incorporated four waterfalls as well as a fiery magic staff.




Ragú celebrated their 80th anniversary with an all-American tableau telling the story of their brand beginning with Italian immigrant and founder of Ragú, Assunta Cantisano. The float won the National Trophy for the best depiction of life in the United States.




Donate Life earned the Theme Trophy for their inspiring entry titled “Teammates in Life.” It featured transplant recipients paddling a Hawaiian canoe through a Polynesian paradise.




We are so pleased for all of our clients and so grateful to contribute to America’s New Year Celebration. 2018 promises to be our biggest and brightest year on record. Stay tuned!



Previous post: