Movies Category
Charles Meier, Creative Director — Paradiso Parade Floats

Charles Meier, Creative Director

Charles Meier brings 25 years of Rose Parade® experience to his role as owner and creative director of Paradiso Parade Floats. He first fell in love with the Tournament of Roses® at age 9 after seeing the parade from the grandstands for the first time. That day he went home and began sketching floats. Four years later, Charles set the record as the youngest designer in Tournament history, creating his first float at age 13.


Over the last two decades, Charles earned awards for over 96% of his designs—the highest prize-winning rate in the field. Charles synthesizes the best techniques from across the industry into his own hands-on approach, investing copious attention to detail in every project. Charles is the only designer in the parade who tends each float throughout the process, from early concept sketches, to graphic renderings, schematic drawings, construction, cosmetic detailing and finally botanical decoration. His bold use of color and theatricality generates unforgettable works of art that stand apart from the rest of the parade.