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Paradiso Parade Floats — The Boutique Float Builder

Echoes of Success

February 1, 2017

The theme of the 2017 Rose Parade® was “Echoes of Success.” Fittingly, Paradiso followed up four prize-winning floats in 2016 with another quartet of trophies in 2017.

The UPS Store amazed crowds with their 42-foot tall giraffe that won the Isabella Coleman Trophy for best color harmony through floral use.




BDK, A Singpoli Affiliate, won the Fantasy Trophy for their exotic monkey king. The lush floral design incorporated four waterfalls as well as a fiery magic staff.




Ragú celebrated their 80th anniversary with an all-American tableau telling the story of their brand beginning with Italian immigrant and founder of Ragú, Assunta Cantisano. The float won the National Trophy for the best depiction of life in the United States.




Donate Life earned the Theme Trophy for their inspiring entry titled “Teammates in Life.” It featured transplant recipients paddling a Hawaiian canoe through a Polynesian paradise.




We are so pleased for all of our clients and so grateful to contribute to America’s New Year Celebration. 2018 promises to be our biggest and brightest year on record. Stay tuned!



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Find Your Adventure

February 1, 2016

The theme of the 2016 Rose Parade® was “Find Your Adventure.” Over the past year Paradiso doubled in size, adding marquee clients to our portfolio and winning awards for every float.


Singpoli Group’s fire-breathing dragon won the parade’s top prize, the Sweepstakes Trophy, recognizing the most beautiful entry in the parade.



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PBS Masterpiece saluted the final season of Downton Abbey with classic elegance. They captured the Queen’s Trophy for the most effective of roses.



The Los Angeles Lakers made history as the first NBA franchise to participate in the parade. They won the Judges’ Special Trophy for outstanding showmanship and dramatic impact.



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Donate Life joined the Paradiso family after twelve years of Rose Parade® participation.  There magnificent bejeweled camels won the Isabella Coleman Trophy, recognizing outstanding color harmony through floral use.


We are so thankful for all our clients and so proud of their four incredibly different floats. Here at Paradiso we express each participant’s brand in an exciting and entertaining way. We look forward to new adventures in the year ahead!


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Inspiring Stories

February 1, 2015

The theme of the 2015 Rose Parade® was “Inspiring Stories.” Paradiso inspired the crowd with a pair of gigantic floral animals.


Singpoli Group won the Grand Marshal’s Trophy, recognizing the most creative design. Their spectacular firebird came alive with a dazzling pyrotechnic display. The creature’s plumage was crafted with mokara orchids, rose petals, dendrobium orchid petals and confetti strawflower.




Zappos garnered the Animation Trophy for their adorable hippo decorated in 60,000 pink carnations. The hippo wiggled her ears and opened her mouth along the parade route to release hundreds of blue and white helium balloons, much to the delight of children of all ages.






These vibrant, crowd-pleasing designs are Paradiso’s hallmark. We can’t wait to get working on the 2016 parade!

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Dreams Come True

February 1, 2014

Floats to Remember

The theme of the 2014 Rose Parade® was “Dreams Come True.” It couldn’t have been more appropriate for Paradiso. Both our clients won top awards for their creative and spectacular entries.


Public Storage’s lovable aliens garnered the Grand Marshal’s Trophy for “most creative concept and design.” This ground-breaking entry ushered in a new era in Rose Parade history. The design was the first-ever double-decker float. It also marked the first time a float disassembled and then reassembled itself during the parade. That surprising innovation earned rave reviews. As one spectator tweeted, “Public Storage just Beyoncéd the Rose Parade!! Best float evah!!”

Singpoli’s stunning “tianma,” or flying horses, won the Extraordinaire Trophy recognizing the “most spectacular entry in the parade.” The dramatic float glittered with classic elegance and exquisite floral design. Artfully sculpted horses soared over a village of ornate ancient architecture. The theatrical setting overflowed with tens of thousands of orchids, anthurium, protea, ginger, gloriosa lilies and a dense carpet of velvety red “Charlotte” roses.

Here at Paradiso we bring creative energy and flair for spectacle to every float we build. Just wait and see what we send down Colorado Boulevard in 2015!

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Oh, The Places You’ll Go!

February 1, 2013

Why Paradiso Is Unique


The theme of the 2013 Rose Parade was “Oh, The Places You’ll Go!” For Paradiso’s inaugural year it couldn’t have been more fitting. We are so proud of our first entry for the city of San Gabriel, winner of the 2013 Directors’ Trophy, recognizing artistic merit in design and floral presentation. We look forward to many more magnificent floats.


When we describe our company as a “boutique float builder”, some people ask what we mean. Merriam-Webster defines “boutique” this way: “A small company that offers highly specialized products or services.” Here at Paradiso, the word “boutique” also calls to mind that age-old adage: “God is in the details.” 


As KTLA’s  Gayle Anderson noted, “[Charles Meier] certainly has a very distinct style and, to me, that style is all about DETAIL.” Whether creating intricate woven baskets, life-like animals or realistically aged architecture, Paradiso pulls out all the stops to make sure every square inch of a float looks spectacular. This care and craftsmanship earned San Gabriel the 2013 Director’s Trophy recognizing “exceptional artistic merit in design and floral presentation.”


Our focus on detail also permeates our relationships with clients. In the words of San Gabriel City Manager, Steve Preston, “Paradiso has been a phenomenal firm … every detail thought through carefully … and we’ve never had so much fun!” Paradiso offers clients unparalleled personal attention, meeting each need as it arises and enabling sponsors to enjoy their Rose Parade® experience to the fullest.


So what makes Paradiso a “boutique float builder”? We concentrate our attention on select clientele, offering them the highest quality design, impeccable craftsmanship and a uniquely personalized customer service experience.  Just wait and see what Paradiso has in store for 2014!



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The city of San Gabriel commemorates its one hundredth birthday with its first Rose Parade® float in 40 years.  Titled “Celebrating Our Journey”, the entry depicts a vibrant harvest celebration. The elegant Spanish-style architecture of San Gabriel’s Grapevine arbor frames the design while a pair of oxen draws a cart overflowing with grapes to the winepress. Baskets patterned after those of the Tongva native people cradle lush arrangements of produce and flowers. The surrounding landscape blooms with fanciful flowering trees, citrus and agave while thousands of roses in sunset hues carpet the base of the float. Colorful folk dancers perform alongside.  While honoring San Gabriel’s rich history, the design also reflects on how the city has grown and will continue to grow  in the years ahead.

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Paradiso is thrilled to announce we will be building the City of San Gabriel’s centennial celebration entry in the 2013 Tournament of Roses Parade.   We are very honored to be a part of sharing San Gabriel’s rich history with the world.



The design process is well underway, and we are very excited!  It is going to be beautiful!



For more information on the City of San Gabriel Centennial celebration, visit the official website

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