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Paradiso Parade Floats — The Boutique Float Builder

Creativity and Spectacle

April 23, 2014

Floats to Remember
2014 proved a banner year for Paradiso. Both our clients won top awards for their creative and spectacular entries.


Public Storage’s lovable aliens garnered the Grand Marshal’s Trophy for “most creative concept and design.” This ground-breaking entry ushered in a new era in Rose Parade history. The design was the first-ever double-decker float. It also marked the first time a float disassembled and then reassembled itself during the parade. That surprising innovation earned rave reviews. As one spectator tweeted, “Public Storage just Beyoncéd the Rose Parade!! Best float evah!!”

Singpoli’s stunning “tianma,” or flying horses, won the Extraordinaire Trophy recognizing the “most spectacular entry in the parade.” The dramatic float glittered with classic elegance and exquisite floral design. Artfully sculpted horses soared over a village of ornate ancient architecture. The theatrical setting overflowed with tens of thousands of orchids, anthurium, protea, ginger, gloriosa lilies and a dense carpet of velvety red “Charlotte” roses.

Here at Paradiso we bring creative energy and flair for spectacle to every float we build. Just wait and see what we send down Colorado Boulevard in 2015!

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Why Paradiso Is Unique


When we describe our company as a “boutique float builder”, some people ask what we mean. Merriam-Webster defines “boutique” this way: “A small company that offers highly specialized products or services.” Here at Paradiso, the word “boutique” also calls to mind that age-old adage: “God is in the details.” 


As KTLA’s  Gayle Anderson noted, “[Charles Meier] certainly has a very distinct style and, to me, that style is all about DETAIL.” Whether creating intricate woven baskets, life-like animals or realistically aged architecture, Paradiso pulls out all the stops to make sure every square inch of a float looks spectacular. This care and craftsmanship earned San Gabriel the 2013 Director’s Trophy recognizing “exceptional artistic merit in design and floral presentation.”


Our focus on detail also permeates our relationships with clients. In the words of San Gabriel City Manager, Steve Preston, “Paradiso has been a phenomenal firm … every detail thought through carefully … and we’ve never had so much fun!” Paradiso offers clients unparalleled personal attention, meeting each need as it arises and enabling sponsors to enjoy their Rose Parade® experience to the fullest.


So what makes Paradiso a “boutique float builder”? We concentrate our attention on select clientele, offering them the highest quality design, impeccable craftsmanship and a uniquely personalized customer service experience.  Just wait and see what Paradiso has in store for 2014!



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The Most Wonderful Time of the Year


We often field phone calls in early December from enthusiastic parade fans that ask, “When will you start building the floats?”


While it does vary, with some floats being built in the spring and some as late as October and November, most floats take shape in the summer months.  As a Rose Parade  float builder, summer is truly one of our most exciting times of the year.  The warehouse is the hub of activity.  Sparks are flying and welders are humming as our construction team is busy turning  the two-dimensional sketches and schematics  into reality.


A replica of San Gabriel’s historic Grapevine arbor is taking shape in our warehouse this week.   This replica will be one of the main features of the City of San Gabriel float.


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The city of San Gabriel commemorates its one hundredth birthday with its first Rose Parade® float in 40 years.  Titled “Celebrating Our Journey”, the entry depicts a vibrant harvest celebration. The elegant Spanish-style architecture of San Gabriel’s Grapevine arbor frames the design while a pair of oxen draws a cart overflowing with grapes to the winepress. Baskets patterned after those of the Tongva native people cradle lush arrangements of produce and flowers. The surrounding landscape blooms with fanciful flowering trees, citrus and agave while thousands of roses in sunset hues carpet the base of the float. Colorful folk dancers perform alongside.  While honoring San Gabriel’s rich history, the design also reflects on how the city has grown and will continue to grow  in the years ahead.

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Paradiso is thrilled to announce we will be building the City of San Gabriel’s centennial celebration entry in the 2013 Tournament of Roses Parade.   We are very honored to be a part of sharing San Gabriel’s rich history with the world.



The design process is well underway, and we are very excited!  It is going to be beautiful!



For more information on the City of San Gabriel Centennial celebration, visit the official website

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